The moment the skyline of Cannes slipped behind the horizon, anticipation pulsed through every educated mind aboard the yacht. THIS IS IT dominated the scene, an arresting silhouette gliding across the lights of the French Riviera. Its architecture refused convention; curved surfaces spoke of speed, while floor-to-ceiling glass whispered of infinity. Boarding it felt like stepping into a dreamscape where water, sky, and light merged without boundaries.
No staterooms felt ordinary. Studio-crafted spaces layered precious materials over organically flowing shapes, weaving bronzed leather, Alcantara suede, and glints of platinum and gold into a singular immersive universe. Every cabin, including the remarkable owner’s suite with its sweeping skylight and private balcony, invited both intimacy and spectacle. Even as the engine hummed gently, the vision of being enclosed in shimmering glass while floating above the sea stirred a quiet exhilaration.
No checklist, no tourist brochure could capture the magic. Whether descending into the spa’s sauna or emerging onto the deck casino just as the sun dipped, the experience felt orchestrated by passion. Beneath the subtle hum of its twin MTU engines, THIS IS IT offered transformation.
Where Design Defies Gravity
The yacht’s form seems to defy physics. At 43.5 metres in length but boasting a 14.5-metre beam, THIS IS IT delivers the interior volume of much larger vessels without the bulk. Walls of glass spanning over 600 square metres dissolve the boundary between inside and outside. Onboard, one finds a vertical garden rising through two decks, a serene testament to design that respects both art and nature.
Each contour feels aerodynamic, as though born from the blueprint of a supercar. Inspired by sea creatures and refined through fluid, organic lines, the exterior and interior speak the same language of harmony and motion.
The sparing yet sumptuous palette: champagne hues, metallic finishes, marble inlays, imbues every corner with an understated grandeur.
Beneath its futuristic surface lies serious engineering: an aluminium hull, SCR exhaust technology compliant with IMO Tier III, and a cleverly efficient power-catamaran design that offers stability and range. Here, aesthetic and performance serve as allies.
Cannes’ Crown Jewel, Your Private Stage
At the 2025 Cannes Film Festival, THIS IS IT transcended mere glamour. Anchored just off the Croisette, it became the setting where the film world’s fantasy and reality collided. Celebrities, names like Rihanna, A$AP Rocky, Paul Pogba, Barbara Palvin, and others, stepped aboard for evening galas that felt pulled from Bond’s universe. The yacht itself became the star.
One unforgettable night, under Bond-themed lights, the vessel came alive. Christine Panagi’s curation and Splendid Events’ orchestration turned its decks into a cinematic stage where velvet-rope exclusivity reigned and champagne flowed in choreographed abandon. Inside, culinary artistry fused Mediterranean soul with global flair, leaving even seasoned socialites disarmed.
Whether hosting the Ray-Ban × A$AP Rocky launch party or a hushed, inner-circle CAA gathering, THIS IS IT reshaped Cannes’ after-party myth. Its very silhouette, illuminated, suspended, unforgettable, etched itself into social conversation. It is claiming the center of attention in a frame sculpted from vision and audacity.
In sum, a trip aboard THIS IS IT is boarding a vessel that disrupts expectation, elevates the senses, and commands every light and lens. With its over-the-top design, near-mythical parties, and elegant fusion of architecture and performance, THIS IS IT carries passengers into legend.