In 2018, the notion of guaranteed publicity seemed implausible to most industry veterans. Public relations had always thrived on intangibles: relationships, timing, and chance. Coverage was something agencies pitched for and clients hoped for, but no one could ever truly promise it.
Seven years later, PR agency Baden Bower has turned that orthodoxy on its head, delivering over 25,000 news features for clients worldwide. By the end of 2026, it will have 90,000 media placements and 7,600 clients.
The company has not only built a reputation as the world’s most disruptive PR agency but has also demonstrated how accountability and transparency can become competitive advantages in an industry often criticized for its opacity.
With its guaranteed placements, proprietary systems, and focus on AI-powered visibility, Baden Bower is leading a wave that is redefining what success looks like in publicity.
Guaranteeing What Others Couldn’t
The cornerstone of Baden Bower’s rise is a bold guarantee: clients will be featured in tier-one publications or they will receive their money back.
Coverage in outlets such as Forbes, Vanity Fair, Fast Company, Entrepreneur, Yahoo Finance, and Business Insider isn’t a possibility but a contractual certainty. That model resonates with startups, entrepreneurs, and enterprises who can no longer afford to invest in vague promises of “exposure.”
This guarantee is more than marketing spin. Baden Bower’s results have translated into conversion rate lifts between 20% and 100% when clients integrate publication logos into their websites, pitch decks, and landing pages. BruntWork, the outsourcing firm, quintupled its lead volume after Baden Bower campaigns. Coastal Craft, a consumer brand, reported a 40% increase in inbound inquiries, fueling physical expansion into new locations.
“PR should deliver measurable business outcomes,” Ignacio emphasizes. “The logos, the features, the credibility, they’re not just vanity assets. They are conversion assets that directly drive sales, funding, and growth.”
Technology as the Backbone
The numbers tell the story of a business in hypergrowth. In 2024, the company posted 136% year-on-year revenue growth and a 264% net profit increase. By the end of 2026, the company will have cemented a 240% compound annual growth rate with 7,600 clients and 90,000 published stories.
Behind Baden Bower’s ability to scale lies a suite of proprietary systems that streamline campaign execution and client communications. Their systems enable turnaround times as short as 72 hours, compressing the traditional PR cycle from months to days.
This infrastructure makes Baden Bower’s guarantees possible. Automation handles scale, while editorial expertise ensures quality. By combining both, the firm maintains consistency across thousands of campaigns while offering the kind of accountability more often seen in performance marketing than public relations.
Riding the Industry Wave
Baden Bower’s rise coincides with a PR industry experiencing seismic change. The global PR market, valued at $106 billion in 2024, is projected to reach $143 billion by 2029, expanding at a CAGR of more than 6%.
Digital PR, in particular, is growing rapidly, as businesses increasingly demand measurable ROI in the form of backlinks, brand authority, and organic growth, particularly as artificial intelligence optimization looks set to overtake SEO as a marketer’s favourite growth hack. Content marketing spend (closely linked with PR) continues to grow at a double-digit pace, expanding the budget pool for agencies offering integrated solutions.
At the same time, disruption looms. By 2026, traditional search engine traffic is expected to decline by 25%, displaced by generative AI and large language models. Brands that fail to appear in authoritative sources risk invisibility in AI-driven search results. Baden Bower directly addresses this, helping clients secure the citations and credibility needed to surface in the next generation of digital discovery.
“LLM visibility is becoming as critical as SEO was a decade ago,” Ignacio explains. “We make sure our clients aren’t just found today but remain discoverable tomorrow.”
The Global Impact
Baden Bower’s disruptive model has earned global recognition. In 2025, the firm was awarded a Global Recognition Award as the World’s Most Disruptive PR Agency, validating its position as an innovator reshaping the communications landscape.
Internally, it has built a strong culture, with employees citing collaboration, innovation, and purpose as reasons for its five-star Glassdoor rating. Its team spans former journalists, digital marketers, media relations professionals, and crisis management experts, giving the agency both breadth and depth of expertise.
While much of Baden Bower’s appeal lies in its technology and guarantees, the human impact is equally compelling. The firm enables small and medium-sized businesses to achieve credibility once reserved for Fortune 500 companies with vast budgets and entrenched networks.
The impact is immediate for entrepreneurs raising capital. Investors are more likely to schedule meetings with founders featured in Forbes or Fast Company. For consumer brands, the effect is tangible. More clicks, inquiries, and sales.
The Future of Guaranteed Publicity
Baden Bower’s current strategy is increasingly centered on AI. With 75% of PR professionals already using generative AI tools, the agency is embedding AI deeper into research, drafting, editing, and measurement. The vision is a hybrid model: automation handles the scale, while human creativity ensures storytelling remains authentic and compelling.
Critics argue that guaranteed placements commodify influence. Baden Bower counters that they democratize it. By making top-tier coverage accessible to ambitious companies regardless of size, the firm levels the playing field. For many clients, guaranteed PR is not about prestige, it’s about survival in markets where credibility is everything.
This model also redefines accountability in professional services. Baden Bower’s radical transparency (offering refunds if placements aren’t delivered) aligns its incentives with those of its clients, an approach rare in public relations.
With 25,000 news features already delivered, the company will have published 90,000 by the end of 2026. Baden Bower has moved beyond disruption into market leadership. It’s guaranteed publicity wave is not just a clever pitch, it is a blueprint for the next era of PR.
Ignacio reflects: “We started with a simple idea: that PR should be accountable. That idea has grown into a global movement. One that’s changing how businesses think about visibility and trust. Our goal is to keep raising the bar until accountability is the norm, not the exception.”
Baden Bower’s story is no longer about proving a concept. It is about setting the standard for an entire industry. By combining guarantees with technology, AI strategy, and measurable outcomes, the firm is not just leading the wave of guaranteed publicity—it is creating the tide.