Born and raised in the Philippines, Lorrie Limjoco has always been aware of the intersection of culture and beauty. The Philippines is known for its vibrant makeup culture, influenced by various factors including globalization and the growing presence of social media. Yet, despite the popularity of makeup in her home country, Limjoco noticed a significant discrepancy in the availability of products that cater specifically to Filipino skin tones, especially when she moved to the United States. This insight into the underserved market segment became the foundation for Limjoco’s newest business endeavor: LORRIE Cosmetics. Her makeup brand is poised to fill a crucial void in the market by addressing the specific needs of Filipino skin tones – a gap that has long been overlooked by mainstream beauty standards.
The mission of LORRIE Cosmetics is to cater to Filipino beauty standards by offering high-quality makeup and skincare products designed to complement their specific skin tones. Recognizing the unique challenges posed by different skin tones and textures, Limjoco’s brand is dedicated to inclusivity. Her makeup line includes a wide range of shades, guaranteeing that every user can find their match. This is particularly important given that most Filipino skin tones fall into a range that is typically darker and warm-toned, which has historically been underrepresented in the beauty industry.
LORRIE Cosmetics goes beyond just color matching, however; the brand places a strong emphasis on ethical and sustainable practices. All products are vegan and ethically-made, reflecting Limjoco’s attentiveness to animal welfare and environmental sustainability. The foundations, in particular, are formulated with vitamins and nourishing ingredients to enhance the complexion while providing skincare benefits. This approach caters to the skincare requirements of Flipinos, offering a dual benefit in every application. Even better, the brand’s offerings extend to an exceptional line of lip products designed to pair with its foundation range. The lip glosses provide a high-shine finish, perfect for enhancing any makeup look, while the richly-pigmented lipsticks deliver vibrant, long-lasting color.
Limjoco’s business endeavors reflect her resilience and passion, which began in childhood. She began working when she was just eleven years old, demonstrating a strong work ethic that has defined her later career. Fluent in Tagalog, her native language, Limjoco was able to learn English and establish her entrepreneurial prospects in the United States, where she has now been residing for over a decade. Her success in navigating this new market underscores her determination and adaptable qualities.
Inspired by her cultural heritage and desire to make a meaningful impact on the world, Limjoco wants to use LORRIE Cosmetics as a platform to bring visibility to Filipino beauty and culture on a global scale. Her ambition is not just to succeed in the business world but also to support her family and uplift her community. With a stylish sense of fashion and her drive to emulate the success of prominent figures like Kylie Jenner, Limjoco is set on taking her place in the beauty industry. By prioritizing high-quality formulations with wide shade ranges, Limjoco is not only filling a market gap but also promoting a more diverse definition of beauty. Her career path from a young worker in the Philippines to a successful entrepreneur in the United States is an inspiring story that is sure to make a lasting impact.