The notification chimes softly on Eugene Sim, our co-founder’s smartphone at 3:47 a.m. in Singapore. Another customer query comes through Nano Singapore’s AI-powered WhatsApp support system, the first of its kind in the city-state. With this technological solution, the wellness entrepreneur does not need to wake up, relying instead on artificial intelligence that manages inquiries with reliability and accessibility at any hour.
This technology-driven approach has become routine within Nano Singapore’s digital ecosystem. The company’s mission is to empower individuals to live healthier, more balanced lives by drawing on the strengths of both Western science and Eastern traditional wisdom. Since its incorporation in 2020, Nano Singapore has established a clear niche by blending these traditions and serving an estimated two to three million regional customers.
Industry Firsts and Brand Differentiation
Nano Singapore stands out beyond being another supplement brand in a crowded market. The company has pioneered several industry firsts in Singapore, including launching an AI-powered WhatsApp and voice customer support system, the region’s first AI holistic wellness hub, and a celebrity TikTok Live streaming series with local personality Evelyn Tan. These initiatives reflect Nano Singapore’s ongoing commitment to industry innovation and demonstrate broader trends transforming Southeast Asia’s digital commerce landscape. These initiatives reflect Nano Singapore’s ongoing commitment to industry innovation and demonstrate broader trends transforming Southeast Asia’s digital commerce landscape.
Flagship and Diverse Product Portfolio
Nano Singapore’s product line is committed to blending scientific research with traditional remedies. Flagship products include Probiotic 40 Billion CFU, combining evidence-backed probiotic strains with traditional fermentation knowledge, and Male Max Extreme, leveraging vitality and endurance formulas honed through centuries of practice and contemporary science. Both are formulated in Singapore and manufactured in GMP-certified facilities in the USA, Hong Kong, Malaysia, and Taiwan to ensure quality and efficacy.
The brand also continues to drive science-based innovation with proprietary technologies that elevate both product performance and consumer trust. Its signature RAYBLOC® technology acts as a bioactive defense against blue light, infrared, and UV exposure—key stressors in today’s hyper-digital urban lifestyles. Meanwhile, NUTRISHIELD™ enhances the stability and bioavailability of essential nutrients, helping modern consumers better manage the health challenges of stress, pollution, and nutrient depletion.
Expert Advisory and Product Quality
Expert advisory panels oversee and validate every new Nano Singapore product, ensuring each one achieves the highest standards for safety, efficacy, and relevance to current health trends. These experts apply scientific rigor, grounding every supplement in nature and supporting it with credible research.
Milestones, Recognition, and Vision
Over the past years, Nano Singapore has garnered over 20 industry awards for product innovation and branding. “These awards reinforce the company’s commitment to high standards,” Eugene Sim said, highlighting its reputation in an industry where transparency and results are essential.
Nano Singapore has expanded from a single-market launch to operations in two countries, fulfilling between 16,000 and 17,000 orders each month, which adds up to over 200,000 orders annually. Over the last three years, the company has maintained a compound annual growth rate of approximately 70%, driven by a threefold increase in both warehouse capacity and order volume.
“We’re proud to be building a wellness brand that combines science with culture and data with tradition,” says Teo Xuanhao, Brand Manager at Nano Singapore. “Whether people want to buy supplements online or seek solutions that support both skin and health, we aim to deliver personalized care and breakthrough innovation.”
Digital Innovation Fuels Growth
The company’s AI-enabled WhatsApp support, launched in 2023, reduces average response times to under two minutes, significantly faster than the 24 to 48 hour waits commonplace in traditional customer service models. Voice-enabled functionality further extends accessibility, which is especially valuable to older adults, a significant demographic within the supplement sector.
Social commerce initiatives, including the celebrity TikTok Live series with Evelyn Tan, effectively reach younger consumers and tap the accelerating growth of digital retail across Southeast Asia. With TikTok Shop transactions rising sharply in 2023 and health products among the most popular live-streamed categories, Nano Singapore capitalizes on regional shifts in consumer engagement.
Expansion and Global Reach
Currently serving Singapore and Malaysia, Nano Singapore plans to expand its footprint across the ASEAN region as part of its broader international growth strategy. The company will leverage its digital and AI support systems to navigate local barriers and promote global accessibility, aligning with its medium-term goal to make innovative wellness products available worldwide.
Customer Validation and Community Impact
Consistently positive Google and Facebook reviews underscore the effectiveness of Nano Singapore’s technology-driven approach. One verified customer shared, “The AI support answered my questions about probiotics better than most human representatives I have dealt with.”
Beyond digital innovation, Nano Singapore engages in educational and community-building initiatives, demonstrating an ongoing commitment to social responsibility and strengthening its brand’s reputation in the industry. The upcoming launch of Probiotic 85 Billion CFU, building on the success of Probiotic 40 Billion CFU, meets the rising demand for higher-potency supplements as more consumers prioritize gut health and overall well-being—further cementing the brand’s position among the best probiotics Singapore has to offer.
Industry Trends and Future Outlook
Nano Singapore actively embraces and drives the broader shifts transforming the Asia-Pacific wellness market. The company responds to industry pressure by digitizing its operations while maintaining rigorous regulatory compliance and an unwavering commitment to product quality. By doing so, Nano Singapore sets an example for other wellness brands aiming to innovate without compromising safety or standards.
The firm’s recipe for success blends innovative technology with deep respect for local culture and consumer preferences, contributing to Singapore’s emergence as a regional hub for digital health startups and wellness innovation.
As Nano Singapore extends its global reach, its continued success will depend on upholding rigorous quality, maintaining customer trust, and ensuring products remain adequate and culturally relevant. With a robust digital foundation and clear vision, the company positions itself to meet tomorrow’s wellness challenges and define industry standards as the market rapidly evolves.