The sixth Iberseries & Platino Industria, held in Madrid from 29 September to 2 October, recorded its highest attendance so far. The market accredited 3,300 professionals, more than 20 per cent up on 2025, and over 1,700 companies took part, an increase of 14 per cent on the previous edition. The organisers described the attendance as the highest figure recorded to date.
The more telling figure is where those visitors came from. The event drew representatives from 54 countries, a record and more than double the number at its first edition. Some 47 per cent of accredited professionals came from outside Spain, including delegates from Turkey, China, India and Korea. For a market built around Spanish- and Portuguese-language content, that mix suggests buyers well beyond Europe and Latin America now see the region as a source of series worth acquiring.
The programme reflected that ambition. Talks and meetings covered international expansion, investment, co-production, global intellectual property and new formats, along with changing habits in how content is made and watched. Several sessions looked at the idea of the hyperlocal, with creators discussing how stories rooted in specific places can travel to viewers around the world. That theme fits the wider trend of non-English series finding large international audiences on streaming services.
The Iberscreenings showcase offered 25 sessions of upcoming work and attracted more than 200 buyers, including over 50 commissioning executives from 30 countries. Titles on show included Killing a Bear, a Movistar Plus original created by brothers Jorge and Alberto Sánchez-Cabezudo and starring Eduard Fernández, and El laberinto de las mariposas, a romantic thriller from Secuoya Studios with Turkish star Can Yaman. HBO Max presented Véspera, based on a bestseller by Brazilian author Carla Madeira, and RTVE brought two major dramas, Rojo sobre blanco and Rocío.
Other projects showed how far formats now cross over. Criminopatía, based on Clara Tiscar’s true-crime podcast, is heading to Netflix as a documentary series, while Disney+ and Luzu TV presented Somos así, la serie de Nadie dice nada. The combination of record numbers, a larger international share and a slate spanning public broadcasters and global streamers puts Madrid in a stronger position as a trading hub. The next test is whether the extra attendance turns into more deals and co-productions over the coming year.
