Microsoft Copilot is gaining new capabilities aimed at a sector that has lagged behind in digital transformation: manufacturing. Gieni, an AI-powered decision and action layer for manufacturing sales, sourcing, and strategy developed by Switzerland-based Orderfox, is now integrated directly into Copilot and Microsoft Teams, enabling users to query suppliers, assess markets, and identify emerging companies without leaving their existing workflow.
The Gieni–Copilot integration reflects a larger shift in how manufacturing firms gather information. Many companies still rely on PDF reports, manually curated spreadsheets, and scattered databases that can take weeks to assemble before insights reach sales or strategy teams. The new integration is designed to compress that timeline by responding to queries with structured findings backed by industrial datasets.
Orderfox reports that Gieni draws on more than 20 million company profiles and over 380 million analyzed websites. These signals feed the Gieni Deep Data Graph, a continuously expanding industrial knowledge network that maps manufacturing companies, capabilities, technologies, and supply-chain relationships worldwide. Built on that foundation, Gieni’s multi-agent AI architecture powers three core capabilities: the Gieni Agent for natural-language market intelligence queries, Gieni Data Explorer for structured company discovery and supplier analysis, and Gieni Reports for data-backed market insights and reports.
How Copilot Users Will Access Market Intelligence
With the integration, users can request details about manufacturers, competitors, or market segments directly inside email, chat, or documents. A machinery supplier planning an expansion might prompt Copilot with: “Identify Tier 2 electric motor producers emerging in Scandinavia.” Within seconds, users receive results sourced from Gieni’s agents, including verified companies, geographic distribution, relative growth indicators, and potential risks.
This reduces the need to switch between corporate registries, market reports, websites, and CRM systems. It provides a faster way to gather early-stage insights that normally require multiple tools and manual investigation.
Gieni’s multi-agent architecture plays a central role in improving accuracy. Rather than returning surface-level search outputs, the agents analyze correlations such as technological overlaps, supply-chain connections, and related capabilities. Orderfox describes this as mimicking how analysts synthesize fragmented information.
This integration reflects a new category of manufacturing intelligence systems.
Implications for Sales, Procurement, and Strategy Teams
Manufacturing companies often face challenges when searching for new partners or evaluating unfamiliar markets, especially as supply chains shift and technology cycles accelerate. Traditional methods, such as trade fairs, personal networks, and subscription databases, remain widely used but can be slow.
The Copilot–Gieni connection offers a faster path to preliminary insights. Sales teams can generate qualified leads faster. Procurement teams can review suppliers by capability, capacity, or certification. Strategy teams can identify growth markets before committing to formal research studies.
Timur Göreci, Orderfox’s Chief Revenue Officer, said the integration fits the way industrial teams already operate: “Teams can ask detailed questions directly in their Microsoft workspace and receive insights supported by our data environment,” he said.
Balancing Automation With Verification
Although AI-driven research can shorten timelines, decision-makers still carry responsibility for validating outputs before acting on them. Supplier selection, market entry, and product expansion often involve financial, regulatory, and operational considerations that require verification beyond AI-generated analysis.
Analysts say the value of systems like Gieni lies in reducing the time spent locating information, not replacing due diligence. Orderfox notes that Copilot users can export structured results into CRM systems, planning documents, or internal workflows. Over time, Gieni’s memory features, which adapt to a user’s role, markets, and objectives, may support more personalized reporting.
David Dogon, Chief Product Officer at Orderfox, said the intent is to simplify early-stage analysis: “By bringing Gieni into Microsoft Copilot, organizations can access relevant information quickly and move forward with better context,” he said.
Why This Matters for Manufacturing’s Next Phase
Manufacturing firms operate across jurisdictions, supply chains, and shifting economic conditions. As electrification expands, tariffs evolve, and production moves closer to end markets, real-time intelligence is becoming a requirement rather than an advantage.
Integrating sector-specific tools into everyday software suggests a broader shift in enterprise technology: domain-focused intelligence appearing alongside routine tasks. For companies seeking clearer visibility into markets or suppliers, Copilot’s expanded capabilities represent a meaningful improvement.
Manufacturing is becoming more data-driven, and integrations like Gieni’s Copilot link could mark the start of a new phase where industrial intelligence becomes as accessible as email.