Bjorn Ulvaeus, a songwriter and member of ABBA, has remained an influential voice in the music industry long after the group’s peak, speaking regularly about creators’ rights and the economics of streaming.
With ABBA, he helped write a catalogue that became one of the best selling in pop history, and the group’s music has continued to reach new generations through stage shows and a digital concert venture.
Ulvaeus has used his standing to campaign on how songwriters are paid, becoming a prominent advocate within industry bodies.
His dual role as creator and advocate reflects the outsized influence Swedish figures have had on global pop, both on record and behind the scenes.
